Social Business trends and spending roadmap - Altimeter report has some interesting findings

This report provides some guidelines for social spending within an organization that are based on some much overdue real market research. Though the report is most applicable to large enterprises, there are some interesting lessons to be learned by the smaller enterprise as well.

An example of some sound advice is the advice to empower dedicated staff to take ownership of social programs, a recommendation with which we strongly concur. The report also brings forward a best practices suggestion to use internal collaboration tools (like OfficeAbility) in order to facilitate rapid deployment and learning.

It is also made clear in the report that spending is expected to increase at a rapid rate as companies will continue to mature and acquire greater social enterprise awareness. Spending decisions are important not matter the size of the organization and this report provides a roadmap for businesses that can be a useful tool for guiding these decisions based on existing maturity.